The Project Up Close:
Alpha Kappa Psi experienced a myriad of struggles with their old website, from a confusing navigation scheme that made it difficult for members to find relevant information, to an inconsistent style across the site. Upon approaching Guide Creative, it was quickly determined that the focus of the new site needed to be content. AKPsi has chapters across the entire United States, as well as in Canada and the United Kingdom.
In order to be seen as a hub of information and to appeal to those various markets, Guide Creative focused first on making the new design as editable as possible and then paired that content with an new, intuitive navigation structure. The visual design was created to not only reinforce Alpha Kappa Psi’s brand, but also to guide the eye towards relevent content, featured callouts, and the navigation.
Upon launch of their new site, Alpha Kappa Psi began to receive feedback from members that the new site was a “breath of fresh air”, allowing for easy navigation while estbalishing a bold new look for the fraternity. Before the re-design, information was buried beneath level upon level of navigation.
After Guide Creative’s assistance, important information was found within one or two clicks. Since launch, Alpha Kappa Psi has continued to work with Guide Creative to build a new eStore, as well as to plan a new interactive chapter map to display Alpha Kappa Psi chapters across the world.