WordPress is awesome … and plugins make it even better. They are pieces of code that help to expand WordPress’ core functionality. With literally thousands of plugins to choose from, they help us to address design and functionality challenges and, … Continue reading
Are you interested in winning a free social media audit for your nonprofit of choice? Continue reading
Have you considered usability testing for your nonprofit’s site? Even if users aren’t complaining, it doesn’t necessarily mean that your website is efficient or effective at accomplishing your nonprofit’s goals. Use the tools listed below, and see how it can … Continue reading
Including a visual slideshow on your homepage can be an effective strategy to engage users that visit your website, but only when designed following the right guidelines. Now you’re probably wondering what these guidelines are, right? Don’t worry, your compass … Continue reading
This article is a guide to creating a compelling infographic that tells a story through imagery and statistics. The great thing about an infographic is that it’s quite prescriptive for any type of situation. I used to work in animal … Continue reading
Does your nonprofit send mobile-friendly email? You’ve likely heard about the importance of being mobile-friendly to engage constituents. Continue reading
The 2013 GUIDE Series is now underway! Last week we kicked off the annual educational series with 4 half-hour segments on strategic web design tips, tricks and best practices for nonprofits. Continue reading
Your visual brand is a collection of visual elements that help you communicate your mission – a logo being the most important one. It should say a lot about who you are but that doesn’t mean your logo must communicate … Continue reading
As you are well aware, design trends come and go and I wanted to fill you in on what is trending in design now. Meet Flat Design and Skeuomorphism. Both trends play a similar game, but use different techniques to … Continue reading
If you don’t have measurable goals, how do you know if your site is getting results? Too many non-profit websites are cluttered with information and are not optimizing their ability to drive users to act. To fix this problem, you … Continue reading
You ask, “what’s this branding business everyone keeps talking about?!” Well, you can’t afford to ignore the chatter because they are also talking about YOU. Whether you think you’re branding your organization or not, your audiences will form opinions about you so you might as well make sure that perception is correct. Continue reading
We are now in the age of short attention spans, the micro blog, sounds bites and headlines, so it’s important to get your message across on your website as quickly as possible. Continue reading
It’s 2013. As a nonprofit focused on online fundraising, you’ve likely started making resolutions to improve, diversify or broaden your fundraising efforts. Continue reading
As websites continue to gain usefulness beyond what you’d find in a brochure, the Long Island Lutheran schools’ website has been officially welcomed into the social media era. Guide Creative is thrilled to have partnered with the school system to create a bold online presence that will deepen engagement with its users. Continue reading
Giving precious time and undivided attention to its website development, ERDO can now celebrate a job well done. Working extensively with Guide Creative on design and site development, they go live with a great-looking site and a lot of improvements under the hood. Continue reading
How do you measure a year? It’s not the number of minutes, but perhaps what we do with those minutes is what really matters. For us, it’s about designing, building and launching sites… Continue reading
I’ve always wanted to be a Rockstar. I practice frequently by singing into a hairbrush but I haven’t gotten my big break – not yet. They do always say good things come to those who wait… Continue reading
Brand consistency, social media strategy and a memorable user experience were not only key objectives for Frost Valley YMCA, but they become the centerpiece of Guide Creative’s latest go-live. Continue reading
What is the secret ingredient to an engaging website? It’s not visual design or pretty pictures. It’s not white space or flashy artwork. It’s the chance for your audience to engage with your organization through your site, from hundreds, even thousands of miles away. Continue reading
What is Responsive Design? Why is it important? Why has it become one of the latest emerging trends in design to hit the blogosphere? do a quick dive into phenomenon and discover what Responsive Design is all about, why it is important for Nonprofits and, most importantly, what your alternatives are if Responsive Design is not right for your organization. Continue reading
The Great Guide Giveaway contest has officially ended, and we are thrilled with the outcome. Thank you to all who participated and helped spread the word. We will announce the grand prize winner on Monday, July 2! During the week of July 2nd we will contact the remaining winners to ensure eligibility. Once confirmed, look for the announcements the week of July 9th!